Strategic Accounting & Advisory for Scaling Marketing Agencies

A high-growth agency is built on two pillars: market-leading campaigns and an airtight financial architecture. As your firm expands into complex multi-channel media management or prepares for a strategic acquisition, foundational bookkeeping is no longer enough.

Since 2013, Mizael Partners has provided strategic accounting solutions to over 2,000 Australian clients, including top-tier digital agencies, PR firms, and creative studios. We deliver the board-level financial reporting, rigorous workforce compliance, and cash-flow isolation required to scale your operations, maximize retainer margins, and secure your commercial valuation for the next phase of growth

What our clients say about us

Posted on Google Google
Golsa Dokmechin profile picture
Golsa Dokmechin
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Professional, caring and trustworthy so happy with their services!
Posted on Google Google
Ali Akbari profile picture
Ali Akbari
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Professional team and experienced staff. Incredible service. I highly recommend Samin. She is the best.
Posted on Google Google
Cyrus Saberi profile picture
Cyrus Saberi
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Many thanks to Mizael partners and especially to Samin, for going above and beyond with her outstanding service and support. Truly amazing!
Posted on Google Google
Mahdi Jafari profile picture
Mahdi Jafari
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
I was very satisfied with my accountant and tax agent, Samin . Her communication was clear and professional, and she handled everything with great responsibility. I would definitely recommend her services to others.
Posted on Google Google
parinaz sabaghzadeh profile picture
parinaz sabaghzadeh
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
I truly appreciate the support and professionalism of Mizael Partners. Their guidance made the whole process smooth and stress-free. I highly recommend their services to anyone looking for reliable and expert assistance.👍🏻
Posted on Google Google
Eghbal Ghazizadeh profile picture
Eghbal Ghazizadeh
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
⭐⭐⭐⭐⭐ I had a fantastic experience with Mizael Partners for my tax return. They were incredibly professional, knowledgeable, and efficient throughout the entire process. Everything was explained clearly, and they made what could have been a stressful task feel simple and well-managed. I felt confident and supported at every step, and I really appreciate their attention to detail and prompt communication. Highly recommend their services to anyone looking for a reliable and professional accounting team!
Posted on Google Google
Shadi Khalesi profile picture
Shadi Khalesi
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Mizael Partners did a great job with my tax return—professional, quick, and easy to deal with. Highly recommend!
Verified by Trustindex
Trustindex verified badge is the Universal Symbol of Trust. Only the greatest companies can get the verified badge who has a review score above 4.5, based on customer reviews over the past 12 months. Read more

When Does a Marketing Agency Need Specialist Accounting Support?

Standard accounts may show total revenue and expenses without explaining what is happening inside the agency. Specialist support becomes valuable when you need to understand the commercial reasons behind the numbers.

  • Revenue is growing, but cash remains tight: Client payment dates may not align with payroll, software subscriptions, freelancer invoices, and media commitments.
  • Client profitability is unclear: Revenue and direct delivery costs are not consistently assigned to each client, campaign, or service.
  • Retainers are regularly over-serviced: Unrecorded time, extra revisions, and work outside the agreed scope reduce the value of the account.
  • Media spend distorts turnover: Large advertising budgets passing through the agency make revenue and margin harder to assess.
  • Hiring decisions rely on instinct: Management cannot compare available capacity, committed work, forecast income, and the full cost of a new employee.
  • Tax obligations create surprises: GST, payroll, superannuation, and income tax provisions are not built into cash flow planning.

Our Comprehensive Marketing Agency Accounting Solutions

Our services support day-to-day compliance and the financial decisions that shape your agency’s future. The scope is tailored to your size, billing model, systems, and internal resources.

Retainer, Project, and Revenue Accounting

arketing agencies may earn income through retainers, fixed-fee projects, milestones, media commissions, production mark-ups, and performance arrangements. We organise these revenue streams so reports reflect how the agency sells and delivers its work. The timing of revenue depends on the contract, work delivered, and applicable reporting framework.

Media Spend and Client Cost Accounting

Google Ads, Meta advertising, influencer fees, printing, production, and other client costs do not all represent fees earned by the agency. We review how these amounts are contracted, invoiced, and recorded. Where relevant, gross or net presentation depends on whether the agency controls the service as principal or arranges it as an agent under AASB 15.

Client and Campaign Profitability Reporting

A company-wide profit and loss statement cannot show which accounts make money. We help allocate employee time, freelancer fees, production costs, software, and other direct expenses to the clients and projects that use them. This reporting highlights stronger margins, cost overruns, and scopes that may need review.

Cash Flow Forecasting and Debtor Management

Agencies often pay employees, contractors, and platforms before collecting from clients. Our CFO advisory services can include rolling forecasts covering invoice dates, retainer renewals, project milestones, payroll, suppliers, tax provisions, and campaign commitments. Receivables reporting also shows which unpaid invoices need action.

Payroll, Freelancer, and Superannuation Support

employees, sole traders, freelancers, and production specialists at the same time. We maintain clear payroll and payment records and help identify arrangements that require review. An ABN or contractor label does not decide every obligation. The ATO confirms that some contractors paid mainly for their labour may still attract superannuation guarantee obligations.

BAS, GST, and Business Tax Compliance

Accurate bookkeeping provides the foundation for reliable reporting. We can support transaction coding, reconciliations, accounts payable, invoicing, payroll records, and financial reviews. Our team can also prepare Business Activity Statements, review GST treatment, complete business tax compliance work, and help plan for upcoming liabilities.

Marketing and Creative Agencies We Support

We tailor the accounting structure to the way each agency earns revenue and delivers client work.

Digital Marketing and Performance Agencies

SEO, paid media, social media, content marketing, email marketing, and conversion-focused agencies.

Advertising and Media Agencies

Full-service advertising firms, media buyers, campaign planners, and independent media agencies.

Creative, Branding, and Design Studios

Brand strategy, graphic design, creative production, photography, animation, and video agencies.

Public Relations and Communications Agencies

PR consultancies, communications firms, corporate affairs teams, and influencer agencies.

Web and Digital Production Agencies

Website development, user experience, digital product, and marketing technology businesses.

Event and Experiential Marketing Agencies

Event marketing firms, brand activation agencies, sponsorship specialists, exhibition teams, and experiential campaign producers.

Key Agency Metrics We Track

  • Adjusted Gross Income (AGI): We report revenue net of pass-through media and third-party costs, which is the only figure that reflects what your agency actually earns.
  • Staff Cost Ratio: We track total employment cost against AGI, where healthy Australian agencies generally sit between 45% and 55%.
  • Utilisation Rate: We measure billable hours against available hours per team member, with most agencies targeting 60% to 70% across delivery staff.
  • Gross Profit per Full-Time Employee: We benchmark output per head to show whether growth-in-revenue is genuinely improving your margin.
  • Client Concentration: We monitor the share of AGI held by your largest accounts, which materially affects both risk and sale valuation.
  • Work in Progress and Unbilled Days: We track the gap between delivered work and issued invoices to surface revenue trapped in your delivery pipeline.
  • Debtor Days Against Platform Terms: We compare client settlement timing against media platform payment terms to quantify your true funding requirement.

Our marketing agency advisory team combines deep technical accounting with commercial insight. We deliver the financial precision creative businesses need to scale sustainably:

More than ten years of expertise

2,000+ Businesses Supported Nationwide

Since 2013, we have helped thousands of businesses establish compliant, high-performing financial foundations. Our specialized agency accounting frameworks ensure complete alignment with ATO benchmarks, statutory standards, and growth milestones.

Senior-level expertise

Over 15 Years of Senior-Level Advisory

Every engagement is guided by experienced partners with extensive backgrounds in corporate advisory and agency finance. This senior oversight ensures complex matters, like revenue recognition and M&A positioning, are resolved quickly and accurately.

Average turnaround time

3 Weeks Average Turnaround Time

We utilise streamlined methodologies to minimise disruption to your daily operations. Our structured, highly efficient approach guarantees an average audit completion time of 3 weeks without compromising thoroughness.

Budget adherence

98% Budget Adherence & Transparent Fees

We operate on transparent, agreed fee models with zero hidden surprises. With 98% of our engagements delivered strictly within scope, your agency gains total financial certainty and predictable overheads from day one.

Client retention

96% Client Retention Rate

We build enduring, strategic partnerships that evolve alongside your firm. Our 96% retention rate reflects our dedication to safeguarding your margins, protecting cash flow, and driving long-term enterprise value.

Why Mizael Partners?

Build Your Agency on Financial Reporting You Can Act On

Book Your Free 30 Minute Consultation

We build enduring, strategic partnerships that evolve alongside your firm. Our 96% retention rate reflects our dedication to safeguarding your margins, protecting cash flow, and driving long-term enterprise value.

* Available for new business clients only

ISO Certification

ISO certification ensures quality management, security of client data, and allows us to provide optimum service to our clients at all times.

Meet Our Founding Director

Mizael Partners is led by founding director Ryan Mizael, an accountant serving Melbourne, Sydney and beyond with decades of industry experience. Ryan’s approach combines technical expertise with genuine care for each client’s success. His guidance continues to shape a firm culture built on trust, accountability, and measurable outcomes.

ACCREDITATIONS AND PARTNERSHIPS

Mizael Partners are proud Chartered Accountants and registered auditors. 
We offer you the best service and expertise through partnership with these trusted providers.

some of our happy clients

Don’t just take our word for it. Hear from some of the clients we have had the pleasure of working with.

Packages for Every Stage of Growth

Mizael Partners offers flexible service tiers to suit every stage of development.

accounting

Starter Package

Perfect for individuals and sole traders. Includes tax returns, BAS, and bookkeeping setup to establish a strong foundation.

business

Business Growth Package

Designed for small businesses ready to scale. Covers monthly bookkeeping, quarterly BAS, and regular advisory sessions to keep growth sustainable.

Full-Service Advisory Package

For established companies seeking end-to-end management. Includes payroll, cash flow forecasting, full accounting oversight, and business strategy planning.

Our friendly staff are ready to help you. Enquire below for a response within 1 business day.

Please note, we cater to business, corporate and organisational based clients, and unfortunately cannot assist with individual tax returns at this time.

Typical response time: two business hours.

Contact us

Featured case studies

We provide a range of accounting, auditing, bookkeeping and forensic accounting services to help make businesses efficient and compliant for growth. View some of our client case studies.